Fridays was founded by me, Anete (pronounced: Ah-neh-tah), inspired by my own struggles returning to work after maternity leave with a little one who had a hard time at bedtime and was used to co-sleeping and feeding to sleep for most of the night.

I loved bedsharing , but it no longer worked for us as a family once I started working full time. Bedtime was an hour to two hour struggle every night, and the multiple night wakes were taking a toll on the whole family.

I turned to a sleep consultant and it truly changed my life and inspired me to learn about infant sleep as well. I completed my certification in infant sleep coaching and founded Fridays to help other parents benefit from that same life changing experience. The name Fridays actually comes from the day of the week I started working with my sleep consultant - that’s where it all started!

Fridays aims to provide parents with efficient, results driven solutions to their little ones sleep problems. Whilst I believe that achieving results quickly is the one of the best things you can do both for yourself and your child, being supportive and mindful of how the little one will process the shift to better sleep is a priority. Changing sleep habits is not easy. It is hard for everyone involved, so I will be by your side as you navigate the shift and ensure you are comfortable with the approach whilst achieving your sleep goals.